![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/b62d418a-1f74-464f-80c7-b8cfbddb61d6_rw_1920.jpg?h=aeb61ab939c80f4d1e00ba0b725a6071)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/b1684fcb-7f4a-4c83-af22-6d14efc14447_rw_1920.jpg?h=38c7e809a2efc8c2761be522a0813cab)
I was given a dollar store product and I was tasked to create the branding and packaging that would not only protect the product but also elevate its perceived value.
Some of the things I had to consider were:
- How will the box be displayed for the consumer? ie: Shelf, countertop, store window, etc.
- How will the box interact with multiples of itself?
- How will the consumer open and close the box?
- What kind of tabs or hinges will be utilized in the construction of the box?
- How will the logo be displayed on the box?
- Where will the UPC symbol and product description be located?
- How will the box's flat design be duplicated and positioned for printing?
- Will there be a die cut window to display the product inside?
- How will the package protect the product?
Stage 1 - Development of Brand
The first step was to build the brand and most of my colleagues thought of Italian glass but I felt that was too traditional. So I decided that I wanted to create a brand with a German background. After some research I decided to base my clients company in Lauscha, Germany, a place know for glass creation/blowing. Then I researched some German names and created my fictional client— An expert glass-maker/blower named Hubert Wissmann.
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/0441fc79-ca58-418c-b46e-d7d3014957ec_rw_3840.png?h=1017927a84d195251854c52130843754)
These are some of the other names I had for the brand.
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/6613fda6-6b84-47f5-bda8-d8ab178162e5_rw_3840.png?h=c54bed89e43cf9e10e0b7e58f95b3699)
First Logo concepts
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/04247d52-c185-42e3-ab58-6c7cac5dbe37_rw_1920.png?h=2a3089d595475e75ac6e63e4b914742c)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/18384a3a-7a12-483d-b064-1a3b4dfa1ade_rw_1920.png?h=ca8839ba09c1882c3ae601e7bd0df159)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/8e3f2577-507a-4d8a-97fd-df4e74b429f2_rw_1920.png?h=006791a25af0b703bf53d6108cde1c6d)
These are the revised logos
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/95b2c1dc-db25-41ce-b0b0-c4483a01d2b4_rw_1920.jpg?h=777e7675408d4723d6e51acdba2d4397)
The Final Logo
Stage 2 - Design and Conceptualization of Package
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/4e7593ff-883f-42c0-b331-aae5ef7c67b6_rw_3840.jpg?h=7e7ef89f66eaec08bef0e9dffcfe0ad4)
After some research and taking measurements I sketched up some ideas for the packaging.
First Proofs of Concepts
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/5aff5fad-c113-4a17-9abe-dced036906d2_rw_1920.jpg?h=e39589f8681ea96ef2ba92b93c2acfab)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/39946fd3-678f-4d24-a95a-4eae8065b4b2_rw_3840.jpg?h=d0ebb2b949e9e335215456fadbe5a0ff)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/52f7f084-df08-44b6-aac0-7662b8aa3190_rw_1920.jpg?h=273e95a9cb7242c1d19064d44776f69c)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/062d4081-964b-415a-8e31-aa58f70aa846_rw_3840.jpg?h=53a4ee4d23adc1a9ee89247e2493495d)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/67172832-2400-49cd-80f4-8c20fe74607a_rw_3840.jpg?h=70ab9fd4b653c173c977b63f16666b2c)
![These were my first two built concepts for the package design](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/122688c3-ddba-4ab8-8b99-f64a9f97c536_rw_3840.jpg?h=c4d2eb21ba407f88851a124f2419b56f)
These were my first two built concepts for the package design
![Version 1 had a traditional box design](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/08b70334-08b7-48ff-b44c-58382987ac1c_rw_1920.jpg?h=d1af4da318062fac206dc26cca4017d6)
Version 1 had a traditional box design
![But opened with double doors](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/446621dd-5216-4c84-95d3-b651f00c7dd9_rw_1920.jpg?h=10da8a84ef1ab196c1d2606e48adf3bb)
But opened with double doors
![Version 2 was a pentagon with a single hinged door](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/ef40de01-7141-473b-9328-361ad8ecad58_rw_1920.jpg?h=f334b0c394a6a8b71ac0ef46da84cbf9)
Version 2 was a pentagon with a single hinged door
![This became the box that I moved forward with](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/15e202d6-e447-4552-a86c-631fb92c744a_rw_1920.jpg?h=0680fcff8b7b6e5971fe16a2198de255)
This became the box that I moved forward with
Stage 3 - Refining the Design
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/f386b2d1-92f9-4134-9444-df04924a6965_rw_1920.jpg?h=97e4bc43f244be1b783554196ef46a00)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/b5f981a6-18c9-4f84-baa9-eee2437ebb0d_rw_1920.jpg?h=de154bc8286066b355fdeb1761587654)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/ee73ce3a-93b0-45e1-8389-af3d4688e5b8_rw_1920.jpg?h=64e0bdbf89123d16300f62299f22c162)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/9c58bb55-4c20-4c6b-996e-a56cab528e12_rw_1920.jpg?h=f5c080ce520f0c57e91f07cd8aa52a7d)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/0d3f044f-a8f3-472f-99ca-f1a851aeedf4_rw_1920.jpg?h=30d47979ea799c8936b821ea49302074)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/a7365343-d559-41a4-b861-b69316c3adc7_rw_1920.jpg?h=96c4a2e0185de45a65325d00855f27d2)
Version 2 of the pentagon box with and without packaging design.
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/cc4fed50-46e8-4d37-aa41-44a39903ccb4_rw_1920.jpg?h=20c0c54c037386ba788a7dad60e7237f)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/d22bd5af-7c60-49ca-925f-bed2bc713b89_rw_1920.jpg?h=a07081faa3e5a679931d634bb3d5955b)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/723db4c5-4c43-4f01-b8a4-9fd9356bfee0_rw_1920.jpg?h=9d53de30d165e40d9e8ba547a9d0abb4)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/9c53931b-3513-407e-9e95-b1af14d828ed_rw_1920.jpg?h=faaeb2368ae20983c508e21101865e74)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/51bc10ab-3ee7-4a23-915d-37bc969c7e1f_rw_1920.jpg?h=5c7c827abfc7a52277ba3b32230150bb)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/6e0c9576-c72a-4bba-a644-1d477b21a324_rw_1920.jpg?h=f2d1f5253febff537ac3b393dc67ca4e)
My Work Boards
The Final Product
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/4be7f355-70dd-4af5-a780-b17f471f1717_rw_3840.jpg?h=f0395e9fb7822abe2bc552934e768190)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/6ea80611-47ba-4921-b77a-96f79fb77c63_rw_3840.jpg?h=6f97a62dc30d90afef489912e660389e)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/c8b92777-dc32-4d2d-99d0-b7ce259e6785_rw_3840.jpg?h=da24ba55cc8ebfbd2c7a143e14c48ff1)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/380503f1-ac1c-4216-894f-b7e724bdc8a0_rw_3840.jpg?h=80645756ddb4b504efa1572f34366d68)
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/085a201c-12fb-4ff3-b41f-93b990bf40b6_rw_1920.jpg?h=f620f075117d71d5e716831312100a18)
Print-out Flat for Production
![](https://cdn.myportfolio.com/8a66634fe5562fb94578e68b24672db7/0799e95e-78b9-4a89-a21e-8f2672423b63_rw_3840.png?h=07cb1391bfa4e07af6bafdca1ff7b320)